Components of a B2B or B2C MarTech Stack

It is not a secret that buying, owning, and maintaining a car costs a significant amount of money. Especially now, when gas prices are high and continue to increase. What if you could avoid paying as much as you do right now? Even while still getting to where you need to go?

Many city dwellers can. In fact, many people from Chicago are already dumping their vehicles and becoming reliant on rideshare. Current research has shown that it is in fact cheaper to use services such as Uber and Lyft in cities including Chicago, Los Angeles, New York, among others.

However, some people are hesitant to use these services due to all of the negative news stories reporting violent crimes involving drivers of such services. However, some services such as Uber are introducing safety features to help riders feel more comfortable reaching someone in case of emergency. It also helps hold drivers accountable by creating a stronger sense of authority, of being watched.

There are many benefits to using these rideshare services in bigger cities. In bigger cities drivers tend to have to pay to park their vehicles in addition to other typical costs such as gas, repairs, affordable auto insurance, etc.

On the other hand, some reports say that the cost of using rideshare will not be cheaper than owning a car until 10 years from now. But, it just depends what is best for the individual budget. In fact, news sites have even developed calculators to see if ridesharing is beneficial to your budget. Another detail that the calculator includes is the cost of time. A detail often overlooked by the monetary costs of things, but a detail equally, if not more valuable to people.

Additionally, there are options to “pool” with other rideshare users to eliminate even more costs. This option is not always the best depending on the intentions of your trip, but can be especially helpful for the commute to work, for example.

The increase in regular rideshare users creates another problem, unfortunately. The amount of cars picking up passengers has disrupted the flow of traffic in certain regions of the city, especially in Chicago. They have even increased fines of traffic violations.

The tickets and gas prices also seem to be turning away some drivers as they pay out of pocket for each item, in addition to possible rideshare insurance. But, drivers who discover that there is a growth in the city population using their services may attract attention to drivers hoping to make more money.

This then creates an issue for rideshare companies who are already struggling to pay their workers. Companies such as Uber who are providing benefits to European drivers, the costs will not go down anytime soon for them.

Downloading Genuine Games From Genuine Sites

Gaming has been for a long time a very addictive and interesting way in which you can have fun and relax. It is an important part of all cultures and most countries enjoy their own set of games. Gaming enhances the physical and mental capabilities since they challenge us in many ways. You need to use your brain and imagination when you are making moves.

Games also help us to a great extent when it comes to social bonding. Games have evolved a lot as time passes by. Gaming started with the very basic dice games and today, there are the very popular video games that almost everyone, including children, is now accustomed to. There are all sorts of games including arcade games, song games, and action games among other categories. You can get such games in app stores or in CDs. They can also be downloaded effectively from authorized sites.

Choosing a good site

There are many factors that need to be considered when you are looking for a site where you can download the most popular games or even upgrade the ones that you already have. There are many sites that you can choose from. Some of the things you can do to ensure that you end up using the best include:

Reviews

You look at online reviews from people who have already used the site successfully. Fellow game enthusiasts will definitely know about the best sites that have the best games selection. Look for forums and dependable reviews. Usually, the best sites have great platforms that are easy to use and they are genuine.

Variety

A good site should have a wide selection of games. Regardless of the mode, you love the most, there should be other options available. There should be multiplayer and single-player modes. There should also be different kinds of game plays such as arcade and so on. This is the only way you will be able to access something different when you really want to. When you have the option of participating in multiplayer games, you can break the monotony and engage with the online community.

Video streaming

A site that allows you to stream your games in the form of videos, episodes, tutorials, and demos gives you an advantage. The different categories that you can use include Sci-fi, action, horror, drama, comedy, and anime.

Social networking

When you are able to connect with other players socially, you get the chance to meet so many new people from all over the world. You can then form your own clans and start chatting as you continue with the game. This is always a great addition.

Availability

A good site should be in a position to offer the game modes that can suit different operating systems such as Mac, Linux, and Windows. This allows the players the chance to play their game regardless of the time or place.

Creation and sharing

A good site should allow you to create your games. It should also allow you to do some game modeling as well as animation, photo editing, sound production, game development and other fun activities. It should also allow you to offer gives and trade some items with others as well.

Components of a B2B or B2C MarTech Stack

If you’re building a basic B2B or B2C MarTechstack then here’s a look at some of the components of a marketing stack.

Marketing automation

There are a plethora of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages based on the scale of your business and the kind of solution you’re looking for. HubSpot also integrates with a variety of widgets and other software in the market, making it a good contender for a marketing automation pick for your B2B or B2C martech stack.

Social media automation

Created in 2008, Hootsuite is a personal favourite social media automation tool of mine. Hootsuite also has a freemium model which is actually quite nice. Sprout Social is a huge fan favourite over at r/socialmedia. To be honest there are plenty of social media automation tools out there for you to add to your B2B or B2C martech stack. Whatever you do finally pick, make sure it plays well with your marketing automation tool.

Content management system

From WordPress to Drupal to Joomla, there are plenty of CMS to pick off the shelf. Your website is extremely important to your martech stack, so you need to be able to add or delete pages with ease. Having an easy to use content delivery system is vital for you to keep your content fresh. It will even benefit your inbound marketing efforts so choose wisely!

Advertising Technology

Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.

Customer relationship management

CRM plays a very important role in your martech stack. CRM will help you nurture leads that are on the top of the funnel, and also help you track behaviour and give you useful insights into your customer’s behavior. Since we have already recommended HubSpot for the marketing automation tool, you can add HubSpot CRM to your stack as well. HubSpot CRM is completely free to use, and will work well with your martech stack.

Email Marketing

Sending personalized emails to your leads and customers works wonders. Freemium email marketing software like MailChimp and Constant Contact are great for small businesses. Some marketing automation tools like HubSpot come with an email marketing suite that can do exactly what we are suggesting. Nurturing your leads and customers via email has proven to be quite successful and can be pivotal for your marketing efforts.

Data analytics tools

Although I have put this under a separate sub heading, most of the tools that we have mentioned above come with a dashboard experience that allow you to track various analytics. One of the most popularly used analytics tools by companies in their martech stacks is Google Analytics. You could even experiment with building a custom dashboard, with analytics widgets from all your tools in your martech stack.

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